1. Which report provides insights on website user demographics in Google Analytics?
Audience Report
Acquisition Report
Behavior Report
Conversion Report
✅ Correct Answer: Audience Report
2. Which report provides insights on how users find your website?
Acquisition Report
Audience Report
Behavior Report
Conversion Report
✅ Correct Answer: Acquisition Report
3. Which report provides insights on user interactions with your website?
Behavior Report
Audience Report
Acquisition Report
Conversion Report
✅ Correct Answer: Behavior Report
4. Which report provides insights on goal completions and e-commerce transactions?
Conversion Report
Audience Report
Acquisition Report
Behavior Report
✅ Correct Answer: Conversion Report
5. Which metric measures the percentage of users who leave your website after viewing only one page?
Bounce Rate
Session Duration
Pages per Session
Conversion Rate
✅ Correct Answer: Bounce Rate
6. Which metric measures the average length of a user session on your website?
Session Duration
Bounce Rate
Pages per Session
Conversion Rate
✅ Correct Answer: Session Duration
7. Which metric measures the average number of pages viewed during a session?
Pages per Session
Bounce Rate
Session Duration
Conversion Rate
✅ Correct Answer: Pages per Session
8. Which metric measures the percentage of sessions that result in a goal completion?
Conversion Rate
Bounce Rate
Session Duration
Pages per Session
✅ Correct Answer: Conversion Rate
9. Which dimension provides information about the geographic location of users?
Location
Device
Source
Medium
✅ Correct Answer: Location
10. Which dimension provides information about the device used by users?
Device
Location
Source
Medium
✅ Correct Answer: Device
11. Which dimension provides information about the source of traffic?
Source
Location
Device
Medium
✅ Correct Answer: Source
12. Which dimension provides information about the medium of traffic?
Medium
Location
Device
Source
✅ Correct Answer: Medium
13. Which tool is used to create custom reports in Google Analytics?
Custom Reports
Dashboards
Segments
Goals
✅ Correct Answer: Custom Reports
14. Which tool is used to visualize data in Google Analytics?
Dashboards
Custom Reports
Segments
Goals
✅ Correct Answer: Dashboards
15. Which tool is used to isolate and analyze subsets of data in Google Analytics?
Segments
Custom Reports
Dashboards
Goals
✅ Correct Answer: Segments
16. Which tool is used to track specific user actions in Google Analytics?
Goals
Custom Reports
Dashboards
Segments
✅ Correct Answer: Goals
17. Which feature is used to track e-commerce transactions in Google Analytics?
E-commerce Tracking
Goals
Custom Reports
Dashboards
✅ Correct Answer: E-commerce Tracking
18. Which feature is used to track user interactions with videos in Google Analytics?
Event Tracking
Goals
Custom Reports
Dashboards
✅ Correct Answer: Event Tracking
19. Which feature is used to track user interactions with forms in Google Analytics?
Event Tracking
Goals
Custom Reports
Dashboards
✅ Correct Answer: Event Tracking
20. Which feature is used to track user interactions with downloads in Google Analytics?
Event Tracking
Goals
Custom Reports
Dashboards
✅ Correct Answer: Event Tracking
21. Which report shows the flow of users through your website?
Behavior Flow
Audience Overview
Acquisition Channels
Goal Conversions
✅ Correct Answer: Behavior Flow
22. What is the default time period before a session times out?
30 minutes
15 minutes
1 hour
5 minutes
✅ Correct Answer: 30 minutes
23. Which dimension shows the specific web pages users visited?
Page
Source
Medium
Campaign
✅ Correct Answer: Page
24. What does the "Users" metric represent?
Unique visitors
Total pageviews
Session duration
Bounce rate
✅ Correct Answer: Unique visitors
25. Which feature allows you to compare two date ranges?
Date Range Comparison
Secondary Dimension
Advanced Filter
Custom Segment
✅ Correct Answer: Date Range Comparison
26. What is the purpose of the "Channel Grouping" report?
Group traffic sources by categories
Analyze page load times
Track form submissions
Monitor server errors
✅ Correct Answer: Group traffic sources by categories
27. Which report shows how users enter and exit your website?
Entrances/Exits
Site Speed
Events
Conversions
✅ Correct Answer: Entrances/Exits
28. What does the "Avg. Time on Page" metric measure?
Average duration for a page
Total session duration
Time between clicks
Server response time
✅ Correct Answer: Average duration for a page
29. Which feature allows tracking of button clicks?
Event Tracking
Goal Tracking
Enhanced Ecommerce
Custom Dimension
✅ Correct Answer: Event Tracking
30. What is the purpose of the "Site Search" report?
Analyze internal search terms
Track external referrals
Monitor page errors
Measure ad clicks
✅ Correct Answer: Analyze internal search terms
31. Which report shows the performance of marketing campaigns?
Campaigns
Real-Time
Users
Behavior
✅ Correct Answer: Campaigns
32. What does UTM stand for in campaign tracking?
Urchin Tracking Module
Universal Tag Manager
User Traffic Monitor
Unified Tracking Method
✅ Correct Answer: Urchin Tracking Module
33. Which metric indicates the percentage of new sessions?
% New Sessions
Bounce Rate
Pages/Session
Avg. Session Duration
✅ Correct Answer: % New Sessions
34. What is the purpose of the "Annotations" feature?
Add notes to reports
Create custom alerts
Build segments
Set up goals
✅ Correct Answer: Add notes to reports
35. Which report shows the geographic distribution of users?
Geo
Technology
Mobile
Demographics
✅ Correct Answer: Geo
36. What does the "Pageviews" metric count?
Total views of a page
Unique visitors
Time on site
Conversion events
✅ Correct Answer: Total views of a page
37. Which feature allows tracking of file downloads?
Event Tracking
Enhanced Ecommerce
Custom Dimension
Content Grouping
✅ Correct Answer: Event Tracking
38. What is the purpose of the "Real-Time" report?
View current activity
Analyze historical trends
Track conversions
Monitor site speed
✅ Correct Answer: View current activity
39. Which report shows the devices used by visitors?
Mobile
Acquisition
Behavior
Conversions
✅ Correct Answer: Mobile
40. What is the purpose of the "Content Grouping" feature?
Organize pages into categories
Track outbound links
Measure scroll depth
Analyze form submissions
✅ Correct Answer: Organize pages into categories
41. Which metric measures the percentage of sessions with purchases?
Ecommerce Conversion Rate
Bounce Rate
Pages/Session
Avg. Order Value
✅ Correct Answer: Ecommerce Conversion Rate
42. What is the purpose of the "Custom Alerts" feature?
Get notified of data changes
Create custom reports
Build segments
Set up goals
✅ Correct Answer: Get notified of data changes
43. Which report shows the path users take to conversion?
Funnel Visualization
Behavior Flow
Navigation Summary
Reverse Goal Path
✅ Correct Answer: Funnel Visualization
44. What does the "Session" metric represent?
A single visit
A pageview
A user
A conversion
✅ Correct Answer: A single visit
45. Which feature allows tracking of video engagement?
Event Tracking
Enhanced Ecommerce
Custom Dimension
Content Grouping
✅ Correct Answer: Event Tracking
46. What is the purpose of the "Secondary Dimension" feature?
Add another layer of analysis
Create custom reports
Build segments
Set up goals
✅ Correct Answer: Add another layer of analysis
47. Which report shows the performance of landing pages?
Landing Pages
Exit Pages
All Pages
Site Content
✅ Correct Answer: Landing Pages
48. What does the "Goal Completions" metric measure?
Completed desired actions
Pageviews
Session duration
Bounce rate
✅ Correct Answer: Completed desired actions
49. Which feature allows tracking of scroll depth?
Event Tracking
Enhanced Ecommerce
Custom Dimension
Content Grouping
✅ Correct Answer: Event Tracking
50. What is the purpose of the "Custom Reports" feature?
Create tailored reports
Track real-time data
Analyze site speed
Monitor server errors
✅ Correct Answer: Create tailored reports
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