2. Which bidding strategy allows advertisers to pay only when a user clicks on their ad?
Cost-per-click (CPC)
Cost-per-impression (CPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
✅ Correct Answer: Cost-per-click (CPC)
3. What is the purpose of Quality Score in Google AdWords?
To measure ad relevance and landing page experience
To calculate the total ad spend
To determine the ad position
To track conversions
✅ Correct Answer: To measure ad relevance and landing page experience
4. Which Google AdWords feature helps advertisers target specific geographic locations?
Location targeting
Ad scheduling
Device targeting
Audience targeting
✅ Correct Answer: Location targeting
5. What is the role of ad extensions in Google AdWords?
To provide additional information and improve ad visibility
To reduce ad costs
To automate bidding
To track conversions
✅ Correct Answer: To provide additional information and improve ad visibility
6. How does Google AdWords calculate the Ad Rank for an ad?
Bid amount x Quality Score
Bid amount x Click-through rate (CTR)
Quality Score x Ad relevance
Bid amount x Ad position
✅ Correct Answer: Bid amount x Quality Score
7. What is the difference between Search Network and Display Network in Google AdWords?
Search Network shows ads on search results, while Display Network shows ads on websites
Search Network is for video ads, while Display Network is for text ads
Search Network is free, while Display Network is paid
Search Network is for mobile, while Display Network is for desktop
✅ Correct Answer: Search Network shows ads on search results, while Display Network shows ads on websites
8. Which tool in Google AdWords helps advertisers identify new keywords?
Keyword Planner
Ad Preview and Diagnosis
Conversion Tracking
Bid Simulator
✅ Correct Answer: Keyword Planner
9. What is the purpose of the Google Ads Keyword Planner?
To find new keywords and estimate their performance
To track ad spend
To create ad extensions
To manage ad campaigns
✅ Correct Answer: To find new keywords and estimate their performance
10. How does remarketing work in Google AdWords?
By targeting users who have previously interacted with your website or app
By showing ads to new users only
By automating ad placements
By optimizing ad bids
✅ Correct Answer: By targeting users who have previously interacted with your website or app
11. What is the significance of the conversion tracking feature in Google AdWords?
To measure the effectiveness of ad campaigns
To increase ad impressions
To reduce ad costs
To automate ad creation
✅ Correct Answer: To measure the effectiveness of ad campaigns
12. Which Google AdWords report provides insights into ad performance?
Performance Report
Billing Report
Audience Report
Placement Report
✅ Correct Answer: Performance Report
13. How can advertisers optimize their ad campaigns for mobile devices?
By using mobile-specific ad extensions and responsive ads
By increasing the bid amount
By disabling desktop targeting
By using only text ads
✅ Correct Answer: By using mobile-specific ad extensions and responsive ads
14. What is the purpose of the Google Ads Editor tool?
To manage ad campaigns offline
To create new ad accounts
To track conversions
To automate bidding
✅ Correct Answer: To manage ad campaigns offline
15. How does Google AdWords handle ad scheduling?
By allowing advertisers to specify when ads should run
By running ads 24/7
By automating ad scheduling based on performance
By disabling ads during weekends
✅ Correct Answer: By allowing advertisers to specify when ads should run
16. What is the role of the Google Ads Auction Insights report?
To compare ad performance with competitors
To track ad spend
To optimize ad bids
To create new ad campaigns
✅ Correct Answer: To compare ad performance with competitors
17. How can advertisers use negative keywords in Google AdWords?
To exclude irrelevant search terms
To increase ad impressions
To reduce ad costs
To automate ad placements
✅ Correct Answer: To exclude irrelevant search terms
18. What is the purpose of the Google Ads Performance Grader?
To evaluate the effectiveness of ad campaigns
To track ad spend
To create new ad accounts
To automate bidding
✅ Correct Answer: To evaluate the effectiveness of ad campaigns
19. How does Google AdWords ensure ad relevance?
By using Quality Score and ad targeting
By increasing the bid amount
By automating ad placements
By disabling irrelevant keywords
✅ Correct Answer: By using Quality Score and ad targeting
20. What are the benefits of using automated bidding strategies in Google AdWords?
To optimize bids for conversions or conversion value
To reduce ad impressions
To increase ad costs
To disable ad targeting
✅ Correct Answer: To optimize bids for conversions or conversion value
21. What is the maximum number of characters allowed in a Google Ads text ad headline?
30
25
40
50
✅ Correct Answer: 30
22. Which Google Ads campaign type is best for promoting mobile app installations?
App campaign
Search campaign
Display campaign
Shopping campaign
✅ Correct Answer: App campaign
23. What is the purpose of the Google Ads Display Planner?
To plan display network campaigns
To track conversions
To create text ads
To manage budgets
✅ Correct Answer: To plan display network campaigns
24. Which metric shows how often your ad was clicked relative to impressions?
Click-through rate (CTR)
Conversion rate
Quality Score
Impression share
✅ Correct Answer: Click-through rate (CTR)
25. What is the purpose of ad groups in Google Ads?
To organize ads by common themes
To set daily budgets
To track conversions
To create negative keywords
✅ Correct Answer: To organize ads by common themes
26. Which Google Ads feature allows ads to show based on users' interests?
Audience targeting
Keyword matching
Location targeting
Ad scheduling
✅ Correct Answer: Audience targeting
27. What is the purpose of the Google Ads Preview Tool?
To see how ads appear without generating impressions
To track conversions
To create new campaigns
To set bids
✅ Correct Answer: To see how ads appear without generating impressions
28. Which Google Ads campaign type shows product images and prices?
Shopping campaign
Search campaign
Display campaign
Video campaign
✅ Correct Answer: Shopping campaign
29. What is the purpose of conversion tracking in Google Ads?
To measure valuable customer actions
To increase impressions
To create ads
To set budgets
✅ Correct Answer: To measure valuable customer actions
30. Which Google Ads feature allows ads to show at specific times?
Ad scheduling
Location targeting
Device targeting
Audience targeting
✅ Correct Answer: Ad scheduling
31. What is the purpose of the Google Ads Editor?
To make bulk changes to campaigns
To track conversions
To create new accounts
To set Quality Scores
✅ Correct Answer: To make bulk changes to campaigns
32. Which Google Ads metric shows the percentage of impressions your ads received?
Impression share
Click-through rate
Conversion rate
Quality Score
✅ Correct Answer: Impression share
33. What is the purpose of responsive search ads?
To automatically adjust ad content
To track conversions
To set budgets
To create negative keywords
✅ Correct Answer: To automatically adjust ad content
34. Which Google Ads feature helps optimize bids for conversions?
Smart Bidding
Manual CPC
CPM bidding
CPA bidding
✅ Correct Answer: Smart Bidding
35. What is the purpose of the Google Ads Recommendations page?
To suggest campaign improvements
To track conversions
To create new accounts
To set Quality Scores
✅ Correct Answer: To suggest campaign improvements
36. Which Google Ads campaign type is best for video content?
Video campaign
Search campaign
Display campaign
Shopping campaign
✅ Correct Answer: Video campaign
37. What is the purpose of the Google Ads Change History tool?
To track account changes
To create new campaigns
To set bids
To track conversions
✅ Correct Answer: To track account changes
38. Which Google Ads feature allows targeting specific devices?
Device targeting
Location targeting
Audience targeting
Ad scheduling
✅ Correct Answer: Device targeting
39. What is the purpose of the Google Ads Experiments feature?
To test changes before full implementation
To track conversions
To create new accounts
To set Quality Scores
✅ Correct Answer: To test changes before full implementation
40. Which Google Ads metric measures cost per conversion?
CPA
CPC
CPM
CTR
✅ Correct Answer: CPA
41. What is the purpose of the Google Ads Shared Library?
To share resources across campaigns
To track conversions
To create new accounts
To set Quality Scores
✅ Correct Answer: To share resources across campaigns
42. Which Google Ads feature allows targeting based on user demographics?
Demographic targeting
Keyword targeting
Location targeting
Device targeting
✅ Correct Answer: Demographic targeting
43. What is the purpose of the Google Ads Billing Summary?
To view payment history and costs
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To view payment history and costs
44. Which Google Ads campaign type uses automated bidding and ad creation?
Smart campaign
Search campaign
Display campaign
Shopping campaign
✅ Correct Answer: Smart campaign
45. What is the purpose of the Google Ads Dimensions tab?
To view performance data by categories
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To view performance data by categories
46. Which Google Ads feature allows targeting competitors' keywords?
Competitor keyword targeting
Negative keyword targeting
Broad match targeting
Phrase match targeting
✅ Correct Answer: Competitor keyword targeting
47. What is the purpose of the Google Ads Landing Page Report?
To analyze landing page performance
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To analyze landing page performance
48. Which Google Ads metric shows estimated first-page bid amounts?
First page bid estimate
Top of page bid estimate
Quality Score
Impression share
✅ Correct Answer: First page bid estimate
49. What is the purpose of the Google Ads Ad Strength indicator?
To rate ad quality and relevance
To track conversions
To create new campaigns
To set bids
✅ Correct Answer: To rate ad quality and relevance
50. Which Google Ads feature allows targeting users based on life events?
Life events targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Life events targeting
51. What is the purpose of the Google Ads Auction Insights report?
To compare performance with competitors
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To compare performance with competitors
52. Which Google Ads campaign type is best for local businesses?
Local campaign
Search campaign
Display campaign
Video campaign
✅ Correct Answer: Local campaign
53. What is the purpose of the Google Ads Ad Variations feature?
To test different ad versions
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To test different ad versions
54. Which Google Ads feature allows targeting based on household income?
Household income targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Household income targeting
55. What is the purpose of the Google Ads Search Terms Report?
To see actual search queries triggering ads
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To see actual search queries triggering ads
56. Which Google Ads metric shows estimated top-of-page bid amounts?
Top of page bid estimate
First page bid estimate
Quality Score
Impression share
✅ Correct Answer: Top of page bid estimate
57. What is the purpose of the Google Ads Ad Customizers feature?
To dynamically insert relevant information into ads
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To dynamically insert relevant information into ads
58. Which Google Ads feature allows targeting based on parental status?
Parental status targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Parental status targeting
59. What is the purpose of the Google Ads Attribution Models?
To assign credit to touchpoints in conversion paths
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To assign credit to touchpoints in conversion paths
60. Which Google Ads campaign type is best for generating leads?
Lead form campaign
Search campaign
Display campaign
Video campaign
✅ Correct Answer: Lead form campaign
61. What is the purpose of the Google Ads Cross-Device Reports?
To track user behavior across devices
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To track user behavior across devices
62. Which Google Ads feature allows targeting based on marital status?
Marital status targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Marital status targeting
63. What is the purpose of the Google Ads Bid Simulator?
To estimate impact of bid changes
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To estimate impact of bid changes
64. Which Google Ads metric shows how often ads show in the top position?
Impr. (Top) %
Click-through rate
Conversion rate
Quality Score
✅ Correct Answer: Impr. (Top) %
65. What is the purpose of the Google Ads Custom Intent Audiences?
To target users based on purchase intent
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To target users based on purchase intent
66. Which Google Ads feature allows targeting based on education level?
Education level targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Education level targeting
67. What is the purpose of the Google Ads Store Visits metric?
To measure offline conversions from ads
To track online conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To measure offline conversions from ads
68. Which Google Ads campaign type is best for promoting hotel bookings?
Hotel campaign
Search campaign
Display campaign
Video campaign
✅ Correct Answer: Hotel campaign
69. What is the purpose of the Google Ads Custom Affinity Audiences?
To target users with specific interests
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To target users with specific interests
70. Which Google Ads feature allows targeting based on homeownership status?
Homeownership status targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Homeownership status targeting
71. What is the purpose of the Google Ads Call Reporting feature?
To track phone calls from ads
To track online conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To track phone calls from ads
72. Which Google Ads metric shows cost per thousand impressions?
CPM
CPC
CPA
CTR
✅ Correct Answer: CPM
73. What is the purpose of the Google Ads Custom Combination Audiences?
To combine multiple audience segments
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To combine multiple audience segments
74. Which Google Ads feature allows targeting based on employment status?
Employment status targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Employment status targeting
75. What is the purpose of the Google Ads Call-Only Ads?
To encourage phone calls
To track online conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To encourage phone calls
76. Which Google Ads campaign type is best for promoting flights?
Flight campaign
Search campaign
Display campaign
Video campaign
✅ Correct Answer: Flight campaign
77. What is the purpose of the Google Ads Similar Audiences feature?
To reach new users similar to existing audiences
To track conversions
To create new campaigns
To set Quality Scores
✅ Correct Answer: To reach new users similar to existing audiences
78. Which Google Ads feature allows targeting based on parental status?
Parental status targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Parental status targeting
79. What is the purpose of the Google Ads Local Inventory Ads?
To promote in-store products
To track online conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To promote in-store products
80. Which Google Ads metric shows estimated impression share lost due to rank?
IS lost (rank)
IS lost (budget)
Click-through rate
Conversion rate
✅ Correct Answer: IS lost (rank)
81. What is the purpose of the Google Ads Dynamic Search Ads?
To automatically generate ads based on website content
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To automatically generate ads based on website content
82. Which Google Ads feature allows targeting based on home type?
Home type targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Home type targeting
83. What is the purpose of the Google Ads Product Groups in Shopping campaigns?
To organize products for bidding
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To organize products for bidding
84. Which Google Ads metric shows estimated impression share lost due to budget?
IS lost (budget)
IS lost (rank)
Click-through rate
Conversion rate
✅ Correct Answer: IS lost (budget)
85. What is the purpose of the Google Ads Automated Extensions?
To automatically add relevant extensions
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To automatically add relevant extensions
86. Which Google Ads feature allows targeting based on business type?
Business type targeting
Demographic targeting
Location targeting
Device targeting
✅ Correct Answer: Business type targeting
87. What is the purpose of the Google Ads Campaign Drafts and Experiments?
To test changes before implementing
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To test changes before implementing
88. Which Google Ads metric shows how often ads show in absolute top position?
Impr. (Abs. Top) %
Impr. (Top) %
Click-through rate
Conversion rate
✅ Correct Answer: Impr. (Abs. Top) %
89. What is the purpose of the Google Ads Dynamic Remarketing?
To show previous visitors products they viewed
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To show previous visitors products they viewed
90. Which Google Ads feature allows targeting based on operating system?
Operating system targeting
Device targeting
Location targeting
Demographic targeting
✅ Correct Answer: Operating system targeting
91. What is the purpose of the Google Ads Asset Library?
To store and manage creative assets
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To store and manage creative assets
92. Which Google Ads campaign type is best for promoting YouTube videos?
Video campaign
Search campaign
Display campaign
Shopping campaign
✅ Correct Answer: Video campaign
93. What is the purpose of the Google Ads Ad Rotation settings?
To control how often different ads show
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To control how often different ads show
94. Which Google Ads feature allows targeting based on mobile carriers?
Carrier targeting
Device targeting
Location targeting
Demographic targeting
✅ Correct Answer: Carrier targeting
95. What is the purpose of the Google Ads Placement Report?
To see where display ads appeared
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To see where display ads appeared
96. Which Google Ads metric shows view-through conversions?
View-through conversions
Click-through conversions
Conversion rate
Quality Score
✅ Correct Answer: View-through conversions
97. What is the purpose of the Google Ads Audience Manager?
To create and manage audience lists
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To create and manage audience lists
98. Which Google Ads feature allows targeting based on app usage?
App user targeting
Device targeting
Location targeting
Demographic targeting
✅ Correct Answer: App user targeting
99. What is the purpose of the Google Ads Conversion Paths report?
To see touchpoints before conversion
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To see touchpoints before conversion
100. Which Google Ads metric shows estimated cross-device conversions?
Cross-device conversions
Click-through conversions
Conversion rate
Quality Score
✅ Correct Answer: Cross-device conversions
101. What is the purpose of the Google Ads Customer Match feature?
To target ads to customer email lists
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To target ads to customer email lists
102. Which Google Ads feature allows targeting based on mobile app categories?
App category targeting
Device targeting
Location targeting
Demographic targeting
✅ Correct Answer: App category targeting
103. What is the purpose of the Google Ads Budget Report?
To track spending across campaigns
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To track spending across campaigns
104. Which Google Ads metric shows estimated assisted conversions?
Assisted conversions
Click-through conversions
Conversion rate
Quality Score
✅ Correct Answer: Assisted conversions
105. What is the purpose of the Google Ads Store Sales Measurement?
To track in-store purchases from ads
To track online conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To track in-store purchases from ads
106. Which Google Ads feature allows targeting based on mobile app interests?
App interest targeting
Device targeting
Location targeting
Demographic targeting
✅ Correct Answer: App interest targeting
107. What is the purpose of the Google Ads Geographic Report?
To see performance by location
To track conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To see performance by location
108. Which Google Ads metric shows estimated view-through conversion rate?
View-through conversion rate
Click-through conversion rate
Conversion rate
Quality Score
✅ Correct Answer: View-through conversion rate
109. What is the purpose of the Google Ads Offline Conversion Import?
To upload offline conversion data
To track online conversions
To create display ads
To set Quality Scores
✅ Correct Answer: To upload offline conversion data
110. Which Google Ads feature allows targeting based on mobile app engagement?
App engagement targeting
Device targeting
Location targeting
Demographic targeting
✅ Correct Answer: App engagement targeting
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